More and more, we’re finding that the internet is becoming our most addictive product, according to new research from Oxford University.
It was recently revealed that the US has spent $1.6 billion in the last three years on advertising, with Facebook and Google alone spending an estimated $3.3 billion on adverts in the US alone.
While the internet may not be the most popular activity online, the researchers say it is the most addictive.
The research has been conducted by a team of researchers at Oxford University, and the results have just been published in a journal called Behavioral and Brain Sciences.
“It’s an addiction to data and advertising,” said Dr. James Moore, the paper’s lead author and an associate professor of psychology at Oxford.
“The internet is such a complex system, that there’s a huge amount of information that needs to be processed, stored, and processed and so the more information that you can consume, the more addictive it becomes,” said Moore.
The team used data gathered by the US government’s National Advertising Research Center, which tracks advertising revenue from the internet, as well as data collected from various social media platforms.
They examined how much time people spent on the internet over the last year, which was collected through surveys, and also how many ads they clicked on.
“This is one of the first studies to look at how addictive the internet has become,” said Andrew Scott, co-author of the paper.
The researchers also looked at whether advertising was driving people to buy more of these ads, and how this was changing over time.
They found that the amount of time people spend online is increasing, and is even rising more rapidly than the amount they spend in real life.
“In this new environment, there’s an increase in the amount people are spending on online advertising, and that increase is increasing rapidly,” Moore said.
According to the researchers, this means people are more likely to click on an ad if they’re not sure what they’re getting into, and they are more willing to spend money if they see it as something that can make a difference to their life.
That may not seem like much, but it is enough to drive people to spend more money on these kinds of ads.
“There is this growing trend of advertising and consumer spending, and these ads drive people towards spending money,” Moore explained.
“People are willing to pay a premium for that.
So there is an incentive for advertisers to invest in that kind of advertising.
And it’s getting more expensive every year.”
The researchers say the increase in advertising is a result of a number of factors, including technology, and a general increase in people’s ability to interact with online advertising.
The biggest factor in this is how fast technology changes.
“We are living in a time when people have smartphones and we’re using social media,” Moore added.
“If you look at the top five websites in terms of ad revenue, Twitter, Google, Facebook, Apple, and Amazon, are all the top three advertisers.”
These companies are spending more on ad impressions than ever before, and it’s now driving people online to spend even more money than ever.
“We’re seeing a lot of consumers are not happy with the ad industry, but there is this increasing consumer pressure on advertisers to be more transparent,” said Scott.
“As a result, advertisers are responding to that by offering an alternative.
They are offering more personalised content, and people are responding in a very positive way.”